Brand Management Course Details

This beginner-friendly course introduces learners to the fundamentals of brand strategy, positioning, and identity building. It’s ideal for anyone who wants to understand how to create, grow, and manage powerful brands that connect with audiences and stand out in competitive markets.

By the end of this course, students will:
»   Understand what a brand is and how it differs from products/services
»   Learn how to build a strong brand identity and personality
»   Explore brand positioning, storytelling, and voice
»   Manage brand equity, perception, and loyalty
»   Apply brand strategies to real-world case studies and scenarios

Course Outline

»  Introduction to Brand Management
»  Brand Identity and Design
»  Integrated Brand Communication
»  Brand Equity and Value
»  Brand Management in the Digital Era
»  Global Branding and Cultural Considerations
»  Brand Revitalization and Innovation
»  Market Research for Branding
»  Brand Strategy Development
»   Brand Metrics and Performance Analysis
»   Capstone Project

1 Course   3 Lessons     5 Weeks

»  Introduction to Brand Management
»  Brand Identity and Design
»  Integrated Brand Communication
»   Brand Equity and Value
»  Brand Management in the Digital Era
»  Global Branding and Cultural Considerations
»  Brand Revitalization and Innovation
»  Market Research for Branding
»  Brand Strategy Development
»   Brand Metrics and Performance Analysis
»   Capstone Project

Joshua Shodunke, MBA.
Head Instructor