Marketing Course Details

This foundational course introduces learners to the core principles and practices of modern marketing, blending traditional concepts with digital strategies. Ideal for students, entrepreneurs, and aspiring marketers, it provides a broad understanding of how to attract, engage, and retain customers in today’s competitive landscape.

By the end of this course, students will:
»   Understand the fundamentals of marketing and consumer behavior
»   Learn about market segmentation, branding, and positioning
»   Explore both offline and digital marketing techniques
»   Gain insights into advertising, content, social media, and SEO
»   Build a basic marketing strategy and campaign plan

Course Outline

»   Introduction to Marketing
»   Market Research and Consumer Behavior
»   Marketing Strategy and Planning
»   Branding and Product Management
»   Digital Marketing
»   Marketing Analytics
»  Sales and Relationship Marketing
»  Global Marketing
»   Marketing Ethics and Sustainability
»  Capstone Project

1 Course   3 Lessons     5 Weeks

»   Introduction to Marketing
»   Market Research and Consumer Behavior
»   Marketing Strategy and Planning
»   Branding and Product Management
»   Digital Marketing
»   Marketing Analytics
»  Sales and Relationship Marketing
»  Global Marketing
»   Marketing Ethics and Sustainability
»  Capstone Project

Joshua Shodunke, MBA.
Head Instructor